Thursday, June 6, 2013

Things to ensure while developing E commerce websites

best web development services
best web development services
The trend of Real time shopping on virtual stores is gaining momentum. Thus, to get a worthy website developed, an agency claiming the best web development services should know the bits and bytes of a robust E-commerce platform.

Easy to navigate/ Finding the product

The website should be easy to navigate. The developing team has to ensure that the categories of products are accurately streamlined and their headings highlighted. Nesting of web pages is a better idea. A relevant search box option should be provided in case the user wishes to directly access the details of a particular product. Plus, including a feature like ‘Adding to cart’ helps a user remember what he selected, encouraging him to shop more on the store.

What User loves

An e-commerce site hosts a wide range of products. This may end up confusing a user about what to purchase and how much to purchase. To eliminate such a mind squeezing session, help a user by displaying the most popular products on the home page. A banner in motion would do well.

Secure transaction

E-commerce web development is miles away from usual information websites. The inclusion of a transaction process raises the requirement for a robust platform that easily redirects the user to his bank’s net banking page. Also, include associated content with each step of transaction to convince him as why it is extremely crucial to use passwords and codes multiple times. Invite merchant service providers to enable purchases directly through credit/debit cards.

Easy to checkout

Once the user has closed a deal with the store, he would definitely wish to check out quickly. It is a wise approach to help him leave the way he wants. There is actually no need of useless lengthy steps for signing out. Make the final steps, short and smoother.

Product descriptions

While a developer has to route a separate page on clicking any product image or logo, the content developer has to take over the product description job efficiently. A product should be explained (better in short paras or points) in the shortest possible way so that the user is not left helpless to visit a real time store for better assistance.

Include multi dimensional images of the product that explain its look and size from every corner. However, there is nothing like a small video clip.

Plus, user reviews at the end of every product is a smart idea too. But make sure, too much negative reviews are not published.

Accurate shipping details

The only thing a user is sceptical about online purchases is the quality of efficiency services. The shipping details should not be misleading. Don’t over commit about the delivery deadline and help a user in tracking down the transport of his commodity. Thus, giving a purchase ID is must. Also, if you are a start up and your website is yet to gain momentum, then offer sufficient customer support details.

Newsletters to interested customers

Newsletters are the frequent updates about your store for the users via emails. Don’t impose them on your customers. Ask them if they wish to access regular updates about the store, discounts, additions and other offerings.

Don’t force Facebook likes!

This is perhaps one of the poorest things an e commerce site can do. Some of them don’t provide the website access unless a user ‘likes’ their Facebook page or any other social media platform. Always remember, a user has a plethora of e commerce options. You can ask for a Facebook ‘like’ but don’t impose one. It is a poor marketing practice.

E-commerce portal development is a rage and so is the brimming competition. Thus, you need to ensure everything before finalizing on your choice of the best web development services.

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